 {"id":3475,"date":"2022-07-21T15:51:33","date_gmt":"2022-07-21T15:51:33","guid":{"rendered":"https:\/\/live-cornell-law-review.pantheonsite.io\/?p=3475"},"modified":"2022-07-21T15:51:33","modified_gmt":"2022-07-21T15:51:33","slug":"harming-competition-and-consumers-under-the-guise-of-protecting-privacy-an-analysis-of-apples-ios-14-policy-updates","status":"publish","type":"post","link":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/2022\/07\/21\/harming-competition-and-consumers-under-the-guise-of-protecting-privacy-an-analysis-of-apples-ios-14-policy-updates\/","title":{"rendered":"Harming Competition and Consumers Under the Guise of Protecting Privacy: An Analysis of Apple&#8217;s iOS 14 Policy Updates"},"content":{"rendered":"\n<p>This Essay identifies how Apple\u2019s iOS 14 strategy serves to reinforce Apple\u2019s dominance over the mobile ecosystem by significantly reducing\u2014if not effectively precluding\u2014the ability of third-party apps to create value through personalized advertising. This move to stifle competition is consistent with Apple\u2019s established track record of engaging in conduct that protects and extends the dominance of iOS at the expense of developers, small businesses, and consumers.<\/p>\n\n\n\n<p>This Essay explains: (i) Apple\u2019s dominance in mobile OSs and the competitive dynamics in the industry, including the critical role that personalized advertising plays in today\u2019s mobile app ecosystem; (ii) how Apple\u2019s iOS 14 updates dramatically alter today\u2019s mobile OS ecosystem, wrongfully preference Apple\u2019s own products and services, and help Apple protect and augment its dominance over iOS and more broadly over mobile OSs; and (iii) why such actions harm competition, and by extension, iOS users and consumers more broadly.<\/p>\n\n\n\n<p>To read this Essay, please click here: <em><a href=\"https:\/\/live-cornell-law-review.pantheonsite.io\/wp-content\/uploads\/2022\/07\/Sokol-Zhu-online-essay-final-version.pdf\" data-type=\"URL\" data-id=\"https:\/\/live-cornell-law-review.pantheonsite.io\/wp-content\/uploads\/2022\/07\/Sokol-Zhu-online-essay-final-version.pdf\">Harming Competition and Consumers Under the Guise of Protecting Privacy: An Analysis of Apple&#8217;s iOS 14 Policy Updates<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Essay identifies how Apple\u2019s iOS 14 strategy serves to reinforce Apple\u2019s dominance over the mobile ecosystem by significantly reducing\u2014if not effectively precluding\u2014the ability of third-party apps to create value through personalized advertising. This move to stifle competition is consistent with Apple\u2019s established track record of engaging in conduct that protects and extends the dominance&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,17],"tags":[135,405,524],"class_list":["post-3475","post","type-post","status-publish","format-standard","hentry","category-essay","category-online-volume-107","tag-apple","tag-ios","tag-privacy"],"acf":[],"_links":{"self":[{"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/posts\/3475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/comments?post=3475"}],"version-history":[{"count":0,"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/posts\/3475\/revisions"}],"wp:attachment":[{"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/media?parent=3475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/categories?post=3475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publications.lawschool.cornell.edu\/lawreview\/wp-json\/wp\/v2\/tags?post=3475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}